Discover the latest additions to our shop. New ranges are added weekly!
We've got a range of styles, in classic leather and the more modern neoprene and fabric finishes.
Don't hide behind your face mask, express yourself with it. Our latest additions include designer brands TOF Paris and Barcode Berlin.
Whether you're a briefs guy or a jock lover, we've got a pair to suit you.
Rainbow hand fan Hand fan made of fabric This hand fan is the perfect item to show your pride And help you to get over the heat on pride day
A colorfully way to show your pride and make some noise. Made Of 100% Cotton. Size: 52 CM Long
Rainbow Pride Necklace. On metal ID Tag attached to ball chain.
A colorfully way to keep track of your keys. Suitable for Mobile Phones, Keys, ID Card Etc. Made Of 100% Cotton. Size: 52 CM Long
Our 20 x 32 inch (50 cm x 80 cm) Rainbow Stick Flag. Flag is perfect for decorating or for waving in a parade to show your pride. All of our 20 x ...
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Rainbow flag 50cm x 80cm with 2 metal grommets. Double-stitched around all edges with 4 rows of stitching on fly edge for durability. Flag colors ...
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The easiest way to glam up ahead of a Pride parade or gay night out! These face paint sticks have six colours - red, orange, yellow, green, blue an...
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A spacious and trendy Pride tote bag to help you carry around everything that matters. • 100% spun polyester fabric • Bag size 38.1 × 38.1 cm (15″...
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Jockstrap made of 90% viscose & 10% spandex Rainbow waistband with ES Collection rubber label on the front XXL front pouch Rainbow bands in th...
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The Pride Bum Bag is the ultimate accessory for gays on the go. And this waist bag has everything—the right size, a small inside pocket, and adjust...
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Gimpy Glen will never leave your side! He's chained and at your mercy in his gimp mask and studded undies. Cuddly and soft, you'll want to keep ...
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Bound Up Bily is all tied up... in cuteness! Even the most extreme fetishist will appreciate this plushy slave. Tangled in Shibari style rope bindi...
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Bondage has never been as cute as Gary Gag Ball! Show your favourite slave your soft side with this adorable, gagged teddy bear.
For summer, we've reduced our free delivery threshold to £30 for UK orders. While our main office remains closed, all of our in-stock items are sent out from our backup warehouse which dispatches same day for orders received before 3pm, and...
Between 2 June and 21 June, our main office in London is closed due to holidays. Over this period, the stock we hold there will be unable to be purchased - this is mostly underwear, shorts, and other clothing items....
Since launching our online store last summer and reviving the So So Gay brand, we've had some time to consider the evolution we stated several years ago, when the SSG magazine first went into hiatus. As part of this, we...
